What's wrong with Business As Usual

For too long, the sole purpose of business has been to "maximize shareholder value," and nothing else.

We think it is time to move past this idea of business. Not only has this thinking caused otherwise good people to start or work for companies that have negative societal or environmental impacts but, just as unfortunately, it's prevented a lot of entrepreneurs from fulfilling the full potential of business.

Seth Bannon @sethbannon from FIFTY YEARS talk about the rise of Benefit Corporation in the below video

#impinv #socent #techforgood #Bcorp